Business driven. User focused.

Product Designer, Tiqets, Amsterdam, NL, January 2024 — May 2024

• Successful development of flexible widget which increased CTR 2.4 – 4.5% consistently

• Developing the B2B platform and tools, applying design process to each part of the product, prototyping hi-fidelity designs

• Collaborated with different stakeholders to conduct user research and testing

• Working in Agile Scrum, planning sprints, guiding the B2B team in design directions

• Utilised industry leading programs such as Figma, Looker, Adobe Creative Cloud and Jira

Commercial Excellence, Tiqets, Amsterdam, NL, September 2023 — January 2024

• Introduced new process for onboarding of partners which saved company on average 9 hours per week of employee time and over €10,000 in cost annually

• Translated Looker data insights, partner feedback, and industry trends into actionable team priorities

• Collaborated with culturally diverse stakeholders to enhance offerings and develop roadmaps to more successful outcomes

• Engaged in project scoping, research, and creative problem-solving for partner and team development

• Utilised Salesforce to activate partners in sales and acted as a key contact for partner inquiries via email

Student Assistant, The Hague University of Applied Sciences, NL, September 2023 – November 2023

• Facilitated introductory UX workshops for 1st year university students starting the UX Design bachelor’s degree at the university

• Utilised creative methods and techniques to get students to open dialogue with each other over UX factors

• Gave feedback on student projects to discuss each factor and challenge their understanding

 Digital Designer, J. van Vliet Flower Group, NL, October 2020 - July 2023

• Delivered new website that reduced customer pain points and brough more marketable opportunities to customer base

• Created a new CMS internal platform and produced monthly reports for different stakeholders

• Producing digital and print material for numerous companies under the group umbrella, increasing both digital and offline media presence

• Creating and maintaining effective template-based design to optimise workflow and create cohesion amongst companies for more in-house marketing

• Utilising new branding for more efficient and customer focused UI and UX design systems

• Liaising with the e-commerce department to ideate on marketing strategies and social media for cross-functional sales channels

Chief Operations Officer (COO) / Co-founder, NAS Collective, UK, September 2014 - April 2020

• Co-Founded a UK registered company which offered package holidays for snowboard improvement camps and worked in all aspects of the business

• Created holiday packages which aligned with market research to deliver high end and profitable snowboard improvement camps

• Negotiated with partners to maximise profit margins whilst delivering premium customer satisfaction in packages

• Sales, PPC and email marketing, social media management amongst other tasks

• Provided logistical support to customers when in transit to our resorts

 Sports coach and Department Manager, Multiple Employers (Fernie Alpine Resort, Whistler Blackcomb, Marmot Basin, CASI-ACMS), CA, October 2009 - August 2020

• Managed 120 employees across different teams to coordinate the delivery of an exceptional customer experience and product

• Scheduling, problem solving, conflict management, pay and performance appraisals amongst some of the daily tasks

• Empowering staff with the necessary training and tools to create unforgettable experiences for their guests

• Facilitating courses for national governing body and examining candidates in a pass/fail setting to keep high standards in the industry